Veronica is Head of Brand at Edelman Italy.
She has been involved in brand communication since 2013 and has 11 years of experience.
During her 9 years at Edelman she has been managing integrated communication campaigns, brand marketing and brand purpose projects, as well as international coordination for Italian and international clients.
In her role she is responsible for setting up integrated communication projects that start from data and insights aimed at creating value for society, companies and individuals while always keeping in mind the cultural role of brands within the context in which they operate.
Veronica is also the Italian responsible for GWEN (Global Women's Equality Network), Edelman's internal project aimed at promoting women's inclusion at all levels and ensuring equal opportunities.