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Earning Trust Through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Edelman Trust Barometer

Edelman Trust Barometer 2024

Explore our newly launched 2024 Edelman Trust Barometer to see how trust has shifted and how to navigate the new landscape.

Explore the findings
Explore the findings
New Gens

Year zero lab

A lab of ideas and research - which has two generations at its core, Millennials (Y) and Gen Z (Z) - aimed at shedding light on this target of a thousand voices and nuances, that brands are struggling to decipher. We are in sync with their emotions, words, thoughts, behaviors. And we can tell you about them, because we are just like them: ever-evolving generations, difficult to label.
Work

A Wolf tells the SMA Story

Edelman Italy wins three Assorel Prize awards in the “Healthcare/Pharmaceutical”, “Best Narrative Development” and “Best Creative PR Idea” categories for “A wolf tells the SMA story” campaign.

Ultimi aggiornamenti

Insight

Le sfide e i risultati di un anno straordinario

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Takeaways from Cannes Lions 2023

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GEN Z, MODA E INCLUSIVITÀ (QUELLA VERA)

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Edelman Trust Barometer Special Report: Trust in Technology

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GESTIRE LA CRISI: MAGGIORI RESPONSABILITÀ PER CMO E CCO

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EDELMAN CELEBRA 70 ANNI

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EMPLOYER BRANDING: UN VALORE DESTINATO A CRESCERE

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LEARNINGS AND EXPECTATIONS FROM CANNES LIONS 2022

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GENZ ITALIANA, LA PIÙ MONEY DRIVEN D'EUROPA

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NON È UN CLIMA PER GIOVANI

Le novità più interessanti del CES 2022

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VERSO COP26

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One Health: una rivoluzione culturale da condividere

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Milan Careers

You have an entrepreneurial spirit, energy, passion and a curious mind. You are obsessed with quality and always go that extra mile. You are courageous and excited by working on leading global brands with the smartest in the industry. We like you already.

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Background 2023

Edelman Trust Barometer 2024

 Innovation in Peril

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